In a boutique hotel, every room revolves around one ongoing story. Storytelling interior design connects the lobby, corridors, rooms and penthouse through one recognizable theme-often rooted in local history or a distinct brand personality.

• Central storyline – a core concept (e.g., “Art-Deco port city”) translates consistently into colors, materials and graphic details.
• Sensory layers – scents, tactile fabrics and dim, low-level light reinforce the emotion behind the story.
• Instagram-worthy “chapters” – eye-catching photo spots (think custom-made art or a signature bar) provide complimentary marketing and higher guest engagement.

Result: a cohesive guest experience from lobby to penthouse, higher occupancy rate AND average daily rate because guests feel part of a unique story they want to share.